October is a special month worldwide, marked by a collective effort to raise awareness about breast cancer, known as Pinktober. It's a time when pink ribbons make their appearance, symbolizing the solidarity in our fight against this devastating disease. Breast cancer affects countless lives, and Pinktober plays a crucial role in educating and empowering individuals to make informed choices about their health.

The heart of Pinktober lies in knowledge and awareness. Understanding the signs and symptoms of breast cancer is crucial to early detection and better outcomes. Regular self-checks and consultations with healthcare professionals are essential practices that can save lives and by educating ourselves and sharing this knowledge with loved ones, we contribute to the larger mission of breast cancer awareness.

Pinktober reminds us that our health should always be our top priority. Prioritizing regular health check-ups, screenings, and promoting these practices among our friends and family is a fundamental message of the campaign.

Every year, compassionate virtual truckers come together to support the battle against breast cancer. While many choose to make direct donations or raise awareness in creative ways, we offered an alternative a few years ago, as our team decided to join this noble cause with a Pink Ribbon Charity Event. In 2019, we introduced two special DLCs for American Truck Simulator and Euro Truck Simulator 2 from which 100% of the income goes to charity every year.

If you're looking for an opportunity to make a meaningful impact and add some unique paint jobs to your trucks, now is the perfect time to grab these DLCs or gift them to friends. You can also spread awareness by decorating your trucks with these paint jobs and sharing your support on social media under #Pinktober2023.

Last year, we made a slight change in our charity approach - instead of dividing the funds, we decided to direct the entire sum raised from the DLCs to a local charity, the Alliance of Women with Breast Cancer. This time we will keep the same approach, so, stay tuned to our blog at the end of the month as we'll provide an update on this year's Pinktober, including the final donation amount.

We’d like to extend our gratitude to all who have generously supported Pinktober throughout the years. Your contributions, whether through donations, raising awareness, or attending awareness seminars, make a significant difference in the fight against breast cancer. Together, we stand united in our mission to bring hope to countless lives!

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